The shortlists in 7 of the 34 categories have been announced. Last year, the number of Pencils awarded were announced over judging. This year D&AD is announcing all shortlisted work to acknowledge the volume of high calibre submissions that were in close consideration for a Pencil.
Top 6 ranking countries by number of Shortlisted Entries are:
United Kingdom. 43 shortlisted entries
United States: 26
China: 5 E
16 of these entries fall into the newly formed Next subcategory, a platform for emerging creatives, designers and crafts practitioners who have worked in the industry for three years at most.
Shortlisted Next Entrants include 3 from UK, 3 from Australia and 2 from the US.
The Top 5 ranking companies so far, by number of Shortlisted Entries are:
adam&eveDDB: 6 shortlisted entries
Ogilvy Chicago: 4
DDB Paris: 3
TBWA\Media Arts Lab: 3
The total number of Entries shortlisted in each category are:
Editing: 17 Entries + 2 Next
Writing For Design: 16 Entries + 1 Next
Illustration: 34 Entries + 2 Next
Casting: 30 Entries
Animation: 31 Entries + 1 Next
Next Designer: 4 Entries
Next Creative: 6 Entries
All 144 of shortlisted pieces will be listed in the 57th D&AD Annual published later this year.
In the belief that all the good work should be seen, the shortlist will be exhibited at D&AD Festival as well as available on the D&AD website. The number of Pencils won and their levels will be announced at the D&AD Awards Ceremony on Thursday May 23.
Tim Lindsay, chief executive officer, D&AD, commented, “For another year, creative luminaries from all over the world have come together at the Truman Brewery in London to judge this year’s D&AD Awards. D&AD is renowned for being one of the most prestigious awards, which is why we strongly believe that it is so important to acknowledge all of the great work that almost made it. What’s clear already – although this year’s judging is only just getting started – is that once again, the standard of work is incredibly high. We are excited to announce the first round of work that has made the shortlist today and we look forward to everything that’s to come over the next few days.”
Traditionally the toughest of the awards, the D&AD judging process is famously rigorous, with the juries only selecting work they believe is truly exceptional. There are no quotas for awards at D&AD so the number of awarded entries fluctuates year to year. In some years, no Black Pencils – the highest creative accolade – are awarded. The record currently stands at just seven.
An exhibition of all shortlisted work will be on display for attendees to discover and learn from at D&AD Festival from May 21 -23 at The Old Truman Brewery, London.
Winning work will receive a coveted D&AD Pencil at the D&AD Awards Ceremony. It will also be displayed at exhibitions globally over the following year and featured in the D&AD Annual and online archive.
To keep up with all the latest from D&AD, follow the Liveblog and look out for the official #DANDAD19 hashtag on social media.