Is this the wittiest Oscars campaign this year? The Heinz campaign by David Sao Paulo, I’m Still Here Too, highlights a familiar kitchen practice, leaving abandoned ketchup sachets around so they’ll be available to jazz up a meal. The campaign is inspired by the three-time Oscar-nominated Brazilian film, I’m Still Here, (Ainda Estou Aqui in Portuguese), filling pre-awards chatter with eager anticipation.

“We want to spark a fun, engaging, and positive conversation,” stated André Mendes, IMC manager at Kraft Heinz Brazil. “This campaign playfully highlights a common habit: forgetting sachets in the fridge.”

The campaign reminds consumers that Heinz sachets are always ready to elevate their favourite dishes during special moments – like celebrating the Brazilian film triumph.

“The whole country will be glued to their screens, eating and rooting for this incredible film. Heinz is already a staple in homes, making this celebration even more special and delicious,” commented Rogério Chaves, ECD at DAVID São Paulo.

The campaign will air during the Awards’ TV broadcast on Sunday night and run across Heinz’s social media channels. The series of short videos and posts will reinforce the message that, just like the sachets, Heinz’s flavour and convenience are always present— especially during such a historic moment for Brazilian cinema.

Credits:
Client: Heinz Brazil
Client Team: Thiago Lopes, André Mendes, Juan Moreli, Alexandra Lapot

Agency: DAVID São Paulo
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Fabrício Pretto, Rogério Chaves, Marie Julie Gerbauld
Associate Creative Director: Renato Simon
Creative Team: Rafael Miessi, Rafael Teixeira, Filippe Pacheco
Account Team: Tom Gil, Cacá Franklin, Fernanda Feldmann, Carolina Assunção
Production Team: Fernanda Peixoto, Mariana Marinho, Amanda Santos
Strategist: Carolina Silva
Innovation & Tech: Toni Ferreira
Social Media: Joel Antunes, André Xavier
Global PR Director: Sandra Azedo

Audio Production Company: HEFTY