The Australian spirit of helpfulness and mateship has become something of an ad theme lately, but DDB Sydney and Exit’s Mark Molloy have used it in such a striking way it stands out as a power-pack for Westpac.
The 90-second film’s emotive might is underlined by beautiful cinematography, some great storytelling decisions and the clever decision to underscore the film with David Bowie’s song, Heroes, covered by Gang of Youths.
DDB managing partner, Chiquita King, commented, “Inspired by historical moments, this is only the start but a pivotal part of what we want to achieve. This campaign is a perfect example of DDB’s belief in emotionally driven work.”
The creative is running nationally across TV, digital, out of home and social.
Westpac’s group head of brand, advertising and media, Jenny Melhuish, added, “We are incredibly proud of the role we’ve played in supporting Australians. Last year we helped more than 146,000 Australians into their homes and prevented around $100 million of potential fraud activity. Since 1999 we’ve granted more than $34 million to nearly 600 not-for-profit organisations; and we’ve supported the Westpac Lifesaver Rescue Helicopter Service over the last four decades, which has completed more than 80,000 missions.”
Agency: DDB Sydney
Director: Mark Molloy
Production Company: Exit Films
Editor: Jack Hutchings The Butchery
Photographer: Andreas Smetana
Music: David Bowie, Heroes, by Gang of Youths
Music Supervision: Level Two Music
Sound Design: Nylon Studios
Post Production: Alt.VFX