KLM receives 40,000 questions per week, via social media, mostly about lost items. There’s a lot of carry on baggage left on planes. So DDB & Tribal Worldwide Amsterdam developed “special technology” to make the KLM Lost & Found department at Amsterdam Airport Schiphol more useful to KLM travellers.

A search dog.

The dog works like any other sniffer dog. He smells the object then tracks down its owner. He gets a bit of help from KLM’s Lost & Found team that uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.

And KLM gets a lot of help from DDB & Tribal’s online video that shows the Lost & Found dog in action returning lost items to surprised passengers.

Ok, it’s a stunt. The special technology is wishful thinking by the agency. (And perhaps also 40,000 KLM travellers per week.)

“The dog is purely used to symbolise the active way in which the team will search for owners and unite them with their lost possessions,” KLM press officer, Joost Ruempol, admitted.

DDB & Tribal creative duo, Alex Herwig and Jeroen Thissen, explained, “We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realise they’ve lost something. We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”