Young people think that drinking excessively leads to a great night out. And sadly the belief, that is part of the bravado that goes along with being young, has become ingrained in young culture.

But what if a night out drunk doesn’t have such a great outcome? FCB New Zealand has cleverly set the belief against reality. In a campaign for The New Zealand Health Promotion Agency (HPA). It’s called The Lost Night.

It’s the story of what happens when a fun night out turns into “one too many”. And it asks a compelling question, “What’s the point of an epic night out, if you’re too drunk to remember it?”

Since the target audience of 18 to 24-year-olds is more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of FOMO throughout the film.

And because this target audience is much more receptive to bizarre stories with a touch of humour than “educational” stories from authority voices, the film has a delightfully quirky personality. Watch:

https://youtu.be/2AO4XH8cHn4

Credits:

Client: Health Promotion Agency

Agency: FCB New Zealand

Regional Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Copywriter: David Shirley
Art Director: Melina Fiolitakis
Creative Services Director: Jenni Doubleday
Head of Content: Pip Mayne
Producer: Rebecca Casey
General Manager: Sean Keaney
Senior Account Director: Chanelle McDonald
Account Manager: Jade Seaton
Senior Strategist: Carl Sarney
Head of Craft: Nick Smith
Designer: Josh O’Neill

Production Company: Scoundrel
Director: Daniel Warwick
Executive Producer: Adrian Shapiro
Producer: Claire Kelly
DOP: Ginny Loane
Production Designer: Neville Stevenson
Costume Designer: Bob Buck
Makeup: Megan Maxwell
Model Maker: John Oz

Editor: Tim Mauger @ The Butchery
Colourist: James Bamford @ The Mill
Post Production: Blockhead

Photography: Thievery
Photographer: Garth Badger
Photographer Assistant: Paris Curno

Sound Studio: Nylon Studios
Sound Designer: Simon Lister