Once upon a time, Green River was the most advertised whiskey in the world. That was probably a lot easier 100 years ago than it is now. Once upon a time, whiskey wasn’t trending with younger audiences. 100 years later, it is. Forsman & Bodenfors has brought the Kentucky whiskey brand back to the fore with a campaign that is a little inside-agency satire and a lot of fun. The campaign introduces the brand’s new spokesperson, GR, the Ghost of Green River, a hint that the brand has history and the wit that appeals to its audience.
Raise Your Spirits is running across digital, streaming TV and Major League Baseball placements in the US, alongside retail activations and a high-profile partnership with sports talk host, Colin Cowherd.
Forsman & Bodenfors Green River WhiskeyForsman & Bodenfors Green River Whiskey ghostGreen River Whiskey ghost
