A “crew” of older people on mobility scooters. A hip-hop traffic policeman. An all-day dance kids’ performance. Havas London’s campaign for JBL’s next-gen portable speakers takes a step out of the ordinary to attract eyes in social media.

The campaign’s five 15-second spots were created across the Havas network, Havas London, Havas New York, and Havas CX, and directed by Youth Hymns through A Running Commentary. The vignettes are running across EMEA, North America & APAC and the campaign covers TV, BVOD, social, audio and digital, supported by OOH.

John Livanos, SVP, global lifestyle marketing, JBL parent, HARMAN International, stated, ‘’We’re thrilled to launch JBL’s next generation of portable speakers with this playful suite of films. Each is designed to showcase new features, including dustproof, long-lasting battery and booming bass. However you choose to enjoy the music you love, there’s always a JBL speaker ready to rise to the occasion.”

Mark Whelan, chairman and group chief creative officer at Havas UK, added, “JBL is a mainstream, popular brand with the ability to take its product performance seriously, but not itself. These little films are designed to explain individual features in a fun accessible way.’’

Credits:
Client: Harman International Ltd
Vice President: John Livanos
Marketing Executive: Ammar Mahmood
Marketing Director: Vanessa Mering
Marketing Specialist: Carolina Gonzalez

Creative Agency: Havas London
Chief Creative Officer: Mark Whelan
Creative Directors: Sam Daly & Rob Greaves
Associate Creative Director: Amy Fasey
Chief Client Officer: Tamara Greene
Business Director: Helen Jackson
Account Director: Sophia Jenkins
Account Manager: Finn Quilter
Operations Director: Jon Clarke
Production Manager: Katie Wood
Agency Producers: Ella Myerscough-McClymont & Lily Rocker
Chief Strategy Officer: Jeremy Ho
Strategy Director: Haley Follo
Design Directors: Josh Toogood & Darta Losane
Account Director: Ant Barwick