LIA has announced the winners and finalists in the Non-Traditional, TV & Cinema, Online Film, Design and Package Design categories.
Barbara Levy, president of LIA, commented, “The power of ideas was clearly demonstrated across these categories. The best work found a creative solution to a problem. Communicating creatively is the best way to get your message to land and have impact.”
NON-TRADITIONAL:
The Non-Traditional category applauds ideas so fresh and pure that they defy category conventions. It honours work that is brilliant in its thinking and innovative in its execution.
38 Statues were awarded – 1 Grand LIA, 11 Gold, 9 Silver and 17 Bronze Statues, as well as 15 Finalists.
The Grand LIA was awarded to Rethink Toronto for Coors Light’s Out for Coors Light. Rethink also won the Grand LIA in Ambient & Activation for Coors Lights Out.
Jury president, Luiz Sanchez, chief global creative client lead for BBDO & chairman and partner for AlmapBBDO explained the jury process:
View Non-Traditional winners & finalists
TV & CINEMA
25 Statues were awarded – 1 Grand LIA, 8 Gold, 7 Silver, and 9 Bronze, plus 5 Finalists
The Grand LIA was awarded to Meta, Menlo Park for We Are Ayenda, for WhatsApp. Meta, also won the Grand LIA in Branded Content for We Are Ayenda.
View TV & CINEMA winners & finalists
ONLINE FILM
19 Statues were awarded – 1 Grand, 3 Gold, 7 Silver, 8 Bronze & 5 Finalists.
The Grand LIA was awarded to Marcel Paris for WoMen’s Football, for Orange.
View ONLINE FILM winners & finalists
Jury president, Marco Venturelli, CCO of Publicis France & CEO/CCO of Publicis Conseil Paris discussed the judging process:
DESIGN AND PACKAGE DESIGN
56 Statues were awarded – 1 Grand LIA, 8 Gold, 21 Silver, and 26 Bronze Statues, as well as 19 Finalists
The Grand LIA was won by Circus Grey, Lima won the Grand LIA for Sightwalks for UNACEM (Sol Cement).
Jury president, Oskar Lübeck, CCO, Bold Stockholm discussed the jury’s decisions:
View DESIGN winners & finalists
