LIA has announced the winners & finalists in its final four categories, Digital, Use of Social Media & Influencers, Production & Post-Production, and Music Video.
Terry Savage, chairperson of LIA, commented, “A common comment heard from the juries this year has been that the quality of the work was a very high standard. The quality of the juries was instrumental in ensuring that the best possible result was obtained. This is made easier at LIA, because every judge sees every piece of work in the category they are judging.”
DIGITAL
LIA’s Digital category includes mobile apps, websites, social media, AR, VR and wearables. 45 Statues were awarded – 1 Grand LIA, 12 Gold, 15 Silver, and 17 Bronze
The Grand LIA was awarded to Marcel Paris for WoMen’s Football for Orange. Marcel also won the grand LIA in Online Film with WoMen’s Football.
View DIGITAL winners & finalists
USE OF SOCIAL MEDIA & INFLUENCERS
Two Grand LIAs were awarded in Use of Social Media & Influencers. AMVBBDO London won one for Gravy Race for Sheba. The Public Service/Charity/NGO Grand LIA was awarded to Indiana Production for Assume That I Can for Coorsdown.
37 statues including the two Grand LIAs, 12 Gold, 9 Silver, and 14 Bronze Statues, as well as 10 Finalists.
View USE OF SOCIAL MEDIA & INFLUENCERS winners & finalists
Jury president, Malcolm Poynton, global chief creative officer and president creative of Cheil Worldwide, discussed the judging process.
PRODUCTION & POST-PRODUCTION
88 Statues were awarded – 1 Grand LIA, 28 Gold, 32 Silver, and 27 Bronze Statues, as well as 20 Finalists.
The Grand LIA was awarded to Revolver Sydney for Better on a Better Mobile Network for Telstra.
View PRODUCTION & POST PRODUCTION winners & finalists
MUSIC VIDEO
10 Statues were awarded – 4 Gold, 1 Silver, and 5 Bronze Statues, plus 3 Finalists. There was no Grand Lia awarded.
Jury president,Emma Daines, founder, CEO & executive producer of Fin Design + Effects Sydney, discussed the jury’s decision-making:
