LIA Awards Day 2: Grand LIAs to AKQA Amsterdam, MRM Brazil, TBWA\HAKUHODO, Klick Health, META, & Wolf BKK

LIA has announced its Day 2 winners with 6 Grand LIAs awarded.

Creative Strategy and Transformative Business Impact. The inaugural Creative Strategy category honours excellence in uncovering insights and solving problems that inspire impactful creative ideas.

The Jury awarded 58 Statues including 1 Grand LIA, 16 Gold, 20 Silver, and 21 Bronze statues, as well as 11 Finalists.

The Grand LIA was awarded to AKQA Amsterdam for The First Index to Put a Price on Bias, for Pink Chip.

Jury President, Suzanne Powers, founder of Powers Creativity New York discussed the judging process:

View all winners and finalists in Creative Strategy here.

Transformative Business Impact. The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business. The Jury awarded 18 Statues including 1 Grand LIA, 6 Gold, 6 Silver, and 5 Bronze statues, as well as 4 Finalists.

The Grand LIA was awarded to TBWA\HAKUHODO Inc, Tokyo for No Smiles for McDonald’s Hiring.

View all winners and finalists in Transformative Business impact here.

Creative Use of Data. The Creative Use of Data category recognises excellence in work that uses data to inspire, power and enhance creativity.

The jury awarded 15 Statues, including 1 Grand LIA, 4 Gold Statues, 5 Silver, 5 Bronze, and 7 Finalists.

The Grand LIA was awarded to MRM Brazil for Throwback Deals for Samsung.

Jury President Yasu Sasaki, global chief creative officer of dentsu, gave insights into the jury’s decision.

View all winners and finalists in Creative Use of Data here.

Evolution. The Evolution category celebrates creative solutions that challenge the status quo and rethinks how things can be done.

The jury awarded 28 Statues, including 1 Grand LIA, 7 Gold, 10 Silver, and 10 Bronze, as well as 13 Finalists.

The Grand LIA was awarded to Klick Health Toronto for Voice 2 Diabetes for KVI Brave Fund.

View all winers and finalists in Evolution here.

Branded Content. 19 Statues were awarded in Brand Content, including 1 Grand LIA, 5 Gold, 10 Silver, 3 Bronze Statues, and 1 Finalist.

The Grand LIA was awarded to META, Menlo Park for We Are Ayenda for Whatsapp.

https://www.youtube.com/watch?v=bAbLK7X9Av0

Jury President, Juan Woodbury, executive vice president and head of branded content & entertainment of Prose on Pixels Chicago, discussed the judging process.