BMF’s Christmas campaign for Aldi Australia is a ripper (for overseas readers, that means it’s really good). The ads, that are running on TV and radio, feature hilarious reworkings of Christmas carols extolling the virtues of Christmas down under – and the Aldi products that are part of it.
BMF: Aldi shows cheesy Americans a thing or two about Christmas
So forgive us Antipodeans for not being over the moon (no pun intended, although last year’s Aldi UK ad was a ripper also) about Aldi UK’s 2016 Christmas ad.
It’s nice.
A play on ‘Twas The Night Before Christmas, it’s the story of a carrot who discovers that trying to meet Santa is a perilous adventure. A gentle warning to small children, perhaps?
Just in case you missed last year’s Aldi Christmas ad, here it is again:
Credits for Kevin the Carrot:
Agency: McCann UK
Executive creative directors: Dave Price, Neil Lancaster & Rob Doubal
Creative team: Clive Davis & Andy Fenton
Managing partner: Simon Buchanan
Account director: Laura Mckinlay
Planning directors: Theo Izzard-Brown &Jamie Peate
Agency producer: Lucy Moore
Production company: Psyop/Stink
Directors: Todd Mueller & Kylie Matulick
Media: UM Manchester
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