Monks, S4 Capital’s data-powered digital agency) has produced a commercial for Puma using AI agents instead of humans. The high-quality 30-second spot was created in a fraction of the time required by traditional production methods. It used Monks.Flow, integrated with NVIDIA Omniverse and NVIDIA NIM.

The commercial is a showpiece for Monks’ collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers. The experimental commercial aims to show how by combining Monks’ expertise in content development with NVIDIA’s state-of-the-art AI technology, companies can achieve remarkable advancements in productivity and creativity. The Monks Agentic Advisory will consist of an approximately 50-person consulting team for the Monks Foundry, which will grow to 150 certified engineers fully dedicated to building and using custom generative AI models using data and domain-specific knowledge within the year.

By consolidating traditionally segmented areas—insights, strategy, creative, execution, media, performance and assets at scale—into a seamless, end-to-end pipeline, work that is more adaptive, efficient and visually stunning may be produced at speeds never seen before.