Even agencies that promise brave ideas get timid when it comes to their own identity – and by timid we mean business-speak and an unsurprisingly formal identity. On its 20th anniversary, Los Angeles agency, Omelet gave its brand identity to Studio Kiln, asking for a new one that expresses who the agency is and where it wants to go.
Kiln felt that preconceived notions about the company’s light-hearted name had been holding the agency back, limiting how it could express the many facets of its work and personality. So it made the focus of the new identity Omelet’s playfully serious pursuit of new creative thinking and developed an identity built around a colourful, creative, and amorphous O.
The O represents the creative space that Omelet has fostered – challenging advertising norms, celebrating creativity, and encouraging individuality.
Omelet’s new brand identity positions it as a contemporary advertising agency that embraces its own unique idiosyncrasies joyfully.
