What if your son or daughter joined the Australian Defence Force (ADF)? Havas’ content series, The ADF Surprised Us, explores this question through the stories of the families of people who have done so. It allows …
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Who's doing what in the world of commercial creativity.
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Havas
BETC Pop. Hello branded pop culture
December 13, 2014
Here's another assault on the standard agency model. BETC’s new lab-agency offshoot, BETC Pop, is all about finding new ways to create content and events. "Today, all content is in competition with all other types of …
IT’S THE END OF THE YEAR. WHAT’S NEXT?
December 13, 2014
Havas has launched its annual trends report: 10 Trends for 2015. Want to know what they are? “Next Year Will Be Marked by Bugs, Food Regulation, a Craving for What’s Wild, Portability, Self-Everything and More.” Ok, so …
Havas makes your selfies worthwhile this Christmas
December 8, 2014
Turn your Facebook photos into gift wrap. Proceeds go to Havas’ charities. Havas isn’t giving out champagne this Christmas, although it could be celebrating “The Most Powerful” year. The Most Powerful Arm Ever Invented capped a massive …
The Havas ad with a secret other life
November 27, 2014
Durex’s first e-commerce app in the UK doubles as an erotic manual on how to use your purchases - that you watch via the ad. Havas’ new ad has a secret other life. The TV ad …
The Gunn Report shows off what boys like
October 29, 2014
The Gunn Report has released the 50 Years of Best Car Ads, selected by Havas adlegend, Jacques Séguéla. A reel with more than 60 of the greatest and most awarded car ads ever made is soft porn for adland …
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BETC unravels the thrill of crime TV
October 29, 2014
The Havas agency shows that simple print idea can get under your skin and make your heart beat faster. You don’t just watch crime channel 13eme Rue (13th Street). You participate in solving crimes…“Because there is …
A changing of the guard at Havas?
October 19, 2014
Vincent Bolloré is seeking majority control of Havas, where his son, Yannick, is chairman and chief executive. The Bolloré group owns 36.2% of Havas. Vincent Bolloré is chairman and chief executive of the family investment holding …
Would your child choose you as a parent?
October 5, 2014
The unmitigated responsibility of a parent is to give his/her children everyday basics – love, security, attention and a safe environment at home. It’s parents who choose the kind of home in which their children …
Virgin Mobile tells cinema-goers exactly where to go…
July 17, 2014
Virgin Mobile has begun a huge campaign called Making Mobile Better, with Glee star, Jane Lynch in its star role and the world's silliest mobile behaviours in its spotlight. The launch creative was a 60 second online …
BETC creates rats and fashionistas (separately)
June 25, 2014
BETC Paris has become lead creative agency for Gant and has launched Rat Booth for Disneyland Paris. Havas agency, BETC Paris’ first campaign for new client, Gant, will appear next year in 60 markets. That’s quite …
DIRECT: Australia has 8 Lions in Direct - 2 silver and 5 bronze. Saatchi & Saatchi: Penny the Pirate, Opsm kids eye screening tool – 1 silver, 1 bronze. McCann Melbourne: Phubbing, Macquarie Dictionary – 2 silver, 1 bronze Whybin\TBWA Melbourne: ANZ …