The Monkeys: The everyday gets its groove on for IKEA

For the last three years, IKEA has made it a mission to ensure that people throughout the world appreciate and enjoy everyday life at home.

IKEA campaigns throughout the world have supported this aim.

Now it has a new brand platform, The Best Day is the Everyday, and a new campaign by The Monkeys to inspire Australians to rediscover the fun and happiness to be had at home this summer.

It doesn’t preach. It doesn’t feature the family you want to be. Rather, it features the fun items from IKEA that turn just another day at home into the best day in ever.

The ad was directed by Rabbit’s Lachlan Dickie, and is running on TV and online It will also will be supported on IKEA owned channels.

The Monkeys co-founder and executive creative director, Scott Nowell, commented, “Telling more of a story around IKEA products creates a memorable way to stand out in the retail space and continues the IKEA mission to help Australians rediscover the happiness in everyday life at home.”

IKEA Australia national marketing manager, Kristin Bengtsson, added “Our new campaign celebrates the everyday like the once-in-a-lifetime day it really is and inspires us to look at familiar situations differently. It makes IKEA products the heroes and showcases their unique features and benefits in a way that brings a real sense of wonder and playfulness.”