FCB New York led the list of winners from 55 countries in The One Show 2025, with 35 Gold Pencils. 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 157 Gold Pencils, 197 Silvers, 270 Bronze, and 1,026 Merits.
The Pencil and Merit winners have been made in advance of The One Show 2025 gala awards ceremony concluding Creative Week 2025 in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and of the Year awards will be unveiled.
FCB New York’s wins include 28 One Show Gold Pencils for Spreadbeats on behalf of Spotify – five each in Design and Interactive, Online & Mobile, three in Direct Marketing, two each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, Moving Image Craft & Production, Music & Sound Craft, and Public Relations, and one each in Creative Use of Technology, Film & Video, and Radio & Audio-First. Spreadbeats was also the most awarded entry at The One Show 2025, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
The remaining seven Golds won by FCB New York were all for AB InBev – Michelob ULTRA Lap of Legends, including three in Creative Use of Technology, and one each in Branded Entertainment, Creative Use of Data, Experiential & Immersive, and Interactive, Online & Mobile.
Circus Grey Peru Lima, working with Apoyo Comunicación Peru Lima, LLYC Lima and DINAMO Lima, was awarded nine One Show Gold Pencils, all for Sightwalks for UNACEM – Cemento Sol, including three each in Health & Wellness and Out of Home, and one each in Design, IP & Product Design, and Cultural Driver.
Three agencies tied with six Gold Pencils each.
- Area 23 New York, working with Bro Cinema Lisbon, Sonido Lisbon and Ars Thanea Warsaw, picked up four Golds for Siemens Healthineers Magnetic Stories — one each in Branded Entertainment, Music & Sound Craft, Pharma, and Radio & Audio-First — and two for Aster “Impossible Journey”, both in Design.
- DAVID Madrid won six Golds, including five working with FAR Media Madrid and Deseif Films Madrid for Meet Marina Prieto for JCDecaux, with two in Out of Home, one each in Creative Effectiveness, Direct Marketing, and Public Relations.
- Energy BBDO Chicago, working with Webcore Games São Paulo, Flutu Music São Paulo, and Druid Creative Gaming São Paulo won six Golds for Change the Ref The Final Exam. They include two Golds in Gaming, and one each in Branded Entertainment, Experiential & Immersive, and Public Relations.
Other top 2025 One Show Gold Pencil winners were McCann London with five, four each for Apple Cupertino, Klick Health Toronto, and OgilvySingapore, and three each for Dentsu Digital Tokyo, Serviceplan Germany Munich, Squarespace New York, TBWA\Media Arts Lab Los Angeles, and Wieden+Kennedy Portland.
Australia won 1 Gold, 4 Silver, 6 Bronze, 25 Merits
Australia’s Gold went to Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney for Better On a Better Mobile Network on behalf of Telstra in Moving Image Craft & Production.
Australia’s winners are:
Gold
- Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Animation – Series
Silver
- Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney Better On a Better Mobile Network for Telstra in Film & Video, TV, VOD, & Online – 30 Seconds and Under – Series
- Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney Better On a Better Mobile Network for Telstra in Moving Image Craft & Production, Writing – Series
- Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney Better On a Better Mobile Network for Telstra in Moving Image Craft & Production, Production Design
- Sonar Music Sydney Blip: Lightyears From Home for Hospitals United For Sick Kids (HUSK) in Music & Sound Craft, Sound Design, Original Music – Score – Long Form
Bronze
- Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney Better On a Better Mobile Network for Telstra in Moving Image Craft & Production, Direction – Series
- Droga5 Australia Sydney with The Sweetshop and ALT VFX The Comments Section for Meat & Livestock Australia in Moving Image Craft & Production
- Ogilvy Australia Sydney Kentucky Fly Chicken for KFC in Experiential & Immersive, Commerce
- Ogilvy Australia Sydney with Glue Society Sydney and Revolver Sydney The Spot for La Roche-Posay x Bristol Myers Squibb in Experiential & Immersive, Experiential & Immersive for Good
- Sonar Music Sydney Blip: Lightyears From Home for Hospitals United For Sick Kids (HUSK) in Music & Sound Craft, Sound Design
- TBWA\Sydney with Fabric Sydney, Eleven PR Sydney and Finch Sydney Shark Week for Modibodi in Health & Wellness, Public Relations
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New Zealand won 1 Gold, 6 Silver, 5 Bronze, 4 Merits. Of these Colenso BBDO won 8, 1 Gold, 5 Silvers and 1 Bronze with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London for Adoptable. By Pedigree, and 1 Bronze with Satellite Auckland, Spur Auckland and Buck Sydney for Killabyte for Spark New Zealand.
Special Auckland with Dentsu Aotearoa Auckland and RSA Films Los Angeles won 1 Silver and 1 Bronze for The Call Back Service for DB Breweries.
Motion Sickness Auckland with ED Sydney, DigPR Auckland and Finch Auckland won 1 Bronze for The Best Place In The World To Have Herpes for The New Zealand Herpes Foundation.
View all One Show 2025 Pencil and Merit winners here, and a dynamic online list of the winners here.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
