The One Club for Creativity has announced the finalist entries for The One Show 2025 from 49 countries and regions.
FCB New York has the most finalists in the world with 85, including 53 for Spotify Spreadbeats, and 31 for Lap of Legends on behalf of AB InBev, Michelob ULTRA. Spreadbeats is also the entry with the most finalists spots.
Klick Health Toronto has 49 One Show 2025 finalists, including 24 for KVI Brave Fund Voice 2 Diabetes, and 17 for Cafe Joyeux 47.
Also with 49 is Serviceplan Germany Munich, including 16 for Penny Price Packs and 11 for 855-HOW-TO-QUIT-(OPIOIDS) on behalf of Anzen Health.
Area 23 New York has 47 One Show 2025 finalists, including 19 for Siemens Healthineers Magnetic Stories and 13 for Aster Impossible Journey.
Apple Cupertino has 40 finalists, including 12 for Introducing Immersive Video on Apple Vision Pro, and 10 for Submerged.
DM9 Saõ Paulo received 37 finalist selections for seven different entries, including 17 for client, Consul Appliances – 11 for Consul Clean Sponsorship, and six for Pizzaria Di Yesterday.
Other top One Show 2025 finalists are Rethink Canada with 32, Energy BBDO Chicago with 28, FCB Chicago and VML New York with 25 each, and Publicis Conseil Paris and TBWA\Media Arts Lab Los Angeles with 24 each.
Australia has 47 finalists.
Ogilvy Australia Sydney has the most finalists in APAC with 14. They include seven for Bristol Myers Squibb and La Roche Posay The Spot, five for Kentucky Fried Chicken Kentucky Fly Chicken, and two for Dove 10 vs 10.

Bear Meets Eagle On Fire Sydney has six finalists, all for Better on a Better Mobile Network on behalf of Telstra.
CHEP Network Sydney has five finalists, all on behalf of Samsung Australia. They include three for Packed Full Of History and two for Clash of Commuters.
Droga5 Australia Sydney has four finalists, all for Meat & Livestock Australia The Comments Section.
Sonar Music Sydney and TBWA\Sydney have two each. 36 Months Sydney, Supermassive Sydney, TBWA\Melbourne, The Sweetshop Sydney, and Thinkerbell Sydney have one each.
New Zealand has 16 finalists.
Colenso BBDO Auckland leads New Zealand with 10 finalists – eight for Mars NZ Adoptable. By PEDIGREE, and two for Spark New Zealand Killabyte.
Special Auckland has four finalists, all for DB Breweries The Call Back Service.
FCB New Zealand Auckland has one for Green Cross Health Awkboards. Motion Sickness Auckland has one for The New Zealand Herpes Foundation The Best Place In The World To Have Herpes.
This year’s One Show global jury selected 1,659 finalists from 49 countries. The complete searchable list of finalists for The One Show 2025 is available here.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2025 on May 15, and celebrated at The One Show 2025 awards ceremony on May 16 at Cipriani Wall Street in New York, where special awards such as Best of Show, Best of Disciplines, Agency of the Year, and more will be revealed.
In addition to The One Show 2025 awards ceremony, Creative Week 2025 includes the Young Ones Student Awards ceremony on May 12, Type Directors Club TDC71 Best of Discipline winners and exhibition on May 13, ADC 104th Annual Awards ceremony on May 14, exclusive Executive AI Creative Summit on May 15-16, and the first-ever Creative Week AI Creative Challenge on May 15.
Visit Creative Week 2025 for more information and tickets.






