Ad Age 2013’s 5th most awarded chief creative officer worldwide, Matt Eastwood, is taking over the creative helm at JWT. JWT has not had a worldwide chief creative officer since Craig Davis’ departure from the agency in 2009.
Eastwood joined DDB New York in 2010 as chief creative officer and the agency subsequently produced a string of high profile campaigns like Hashtag Killer, The Girl Who Couldn’t Cry and The Drinkable Book for WaterisLife, Yeah That Kind of Rich for the New York Lottery,
Traveling at the Speed of Hertz for Hertz
and the Gett campaign on April Fool’s Day this year.
Eastwood’s career began at FCB Shorter in Perth, then JMA Ogilvy & Mather before he moved to Sydney. He was executive creative director of M&C Saatchi in London and New York, chief creative officer Y&R New York, vice chairman and national creative director DDB Australia and then chief creative officer DDB New York.
Eastwood has been a judge at The One Show, Cannes, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), and New York Festivals.
During his time at DDB, his agency was named Campaign Brief Agency of the Year, Australian Creative Hotshop, AdNews Agency of the Year, B&T Agency of the Year, Spikes Network of the Year and Campaignmagazine Network of the Year. Last Year DDB won Eurobest network of the year, its greatest number of Lions ever at Cannes, most awarded network at AME, and two Hall of Fame awards at the Clios.
Eastwood will report to global president of JWT, Gustavo Martinez. “Matt Eastwood has everything I have been looking for in a global creative partner. He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands. Matt joins JWT at a truly pivotal time in our history. Our 150th anniversary, a year in which we as a network are recommitting to creating pioneering work. I am thrilled to welcome a fellow global citizen and look forward to our future together making new history at JWT.”
Eastwood stated, “Joining JWT, with its long history of creating some of the world’s most iconic campaigns, is an incredible honour. But joining them as the company hits its 150th anniversary and sets out to define the next chapter in its history is an opportunity I simply could not pass up. Working alongside Gustavo, someone I’ve long admired, is the icing on the cake.”










