Who's doing what in the world of commercial creativity.
The Diversity Standards Collective provides targeted community research and testing to ensure campaigns resonate rather than irritate. It’s on a good place to observe that too many ads still trigger public backlash for being insensitive …
Gordon Ramsay has spent decades telling people how to cook. This summer, he’s telling them not to bother at all. The 17-time Michelin-starred chef and former promising youth footballer stars in Uber Eats first-ever global campaign, …
The 2026 New York Festivals Advertising Awards has announced its shortlist. The international jurors evaluated entries from around the world, selecting campaigns from more than 45 countries that demonstrated outstanding creativity, strategic thinking, and execution. …
In May this year, actress Daisy May Cooper came clean about the real, messy and hilarious experience of motherhood - and Mother’s Day gifts in a social series by Saatchi & Saatchi UK for John …
The FIFA World Cup 2026 is a must-watch event for football fans. With 104 matches across 4 weeks, this FIFA World Cup is the biggest ever. But with more than 65% of live matches taking …
Automotive repair advertising gets an uplift from creative agency, Dagger. Rather than the usual pragmatic approach, touting the particulars of price, reliability and standards, Living with Damage, for US auto repair company, Maaco, entertains with …
Yes, the World Cup has produced a sponsorship advertising tsunami. So a little Tiguan called Tiggy is travelling across the US as Johannes Leonardo’s distinctively different World Cup campaign for Volkswagen. The toy-sized remote controlled …
Director, Rachel McDonald spans commercials, music videos, documentaries, and narrative films. The common thread linking all of them is her eye for cinema and her instinct for finding characters whose truths run deep beneath the …
A sloth with swagger and a soaring frog give juice brand, Tropicana, a distinctive promise – uplift. Agency, FIG, is taking the brand into new territory, Give Life Some Juice. The new masterbrand campaign is …
Asahi Beverages has chosen its new creative agencies, Kerfuffle and BMF. Kerfuffle will lead on Carlton, Great Northern, Vodka Cruiser, Woodstock and Schweppes. BMF will lead work for Victoria Bitter, Hard Rated, Solo and Solo …
The Driving Test from hell leads Anomaly’s World Cup campaign for FOX One, a series of wickedly funny “disaster” scenarios triggered by the fact that The FIFA World Cup Comes First. The campaign’s human humour …
Australia is in “crisis”. It’s not the war, oil prices or inflation. Australians are not having babies. Adora Fertility is doing its best to keep new Aussie numbers up and this year, its partnership with the …