Who's doing what in the world of commercial creativity.
Capturing the attention of the young generation is a huge challenge for any brand. For cultural institutions, the task is even greater. Experience Abu Dhabi gave WPP the challenge of making its new Natural History …
One of the great mysteries of our time, fuelling countless conspiracy theories, is “Is my phone listening to me?” Unilever cleaning brand, OMO (Persil), is tapping into this cultural curiosity in Brazil. The Droga5 campaign aims …
Sometimes it’s all in the execution - in this case a ping pong rendition of Carol of the Bells … …oh, and Timothée Chalamet. The promo mash-up gets people excited about ESPN’s all-day schedule of NBA match-ups …
2025 has been a strange year. DUDE Milan is gearing up fans of ‘80s-inspired sci-fi are gearing up for a far stranger ending, the grand finale of cult Netflix series Stranger Things. Big questions are waiting …
Santa and his reindeer are usually well fed for their epic Christmas Eve journey. Mince pie, sherry and carrots in the UK. Milk, cookies and carrots in the US and Aus… But this year, Soup Kitchen …
It’s cold right now in northern Europe, the heart of winter, when the thermometer drops below 0°C and bad weather dictates travel decisions. Ernest seized the opportunity for Andalusia to show off what it’s got. …
A reindeer narrates his recent history of odd jobs. Guard reindeer, customs reindeer, even a coat rack in a luxury restaurant…one job after another. Why? Because Santa Claus has found a more efficient alternative, a …
Ever thought about how the Renault Clio got its name? Publicis is making it matter in an artistic film, directed by Wanda director, Rupert Sanders, that attaches the car Clio, to Clio, the Muse of …
It appears to be a Christmas film in the style of classic John Lewis – a young boy finds an adorable creature. But sweetness dissolves quickly. This creature has a voracious appetite for lighting – …
Wieden+Kennedy Portland president, Jason White, is ending his second stint at the agency's headquarters after two years. White returned to Wieden+Kennedy in October 2023 as president following the death of Dan Wieden. Early in his career, White spent …
Grey has hired Jai Kotecha to lead its London office as chief executive. Kotecha will join from Ogilvy, where he is currently the EMEA managing director of clients, overseeing the European PR, social and influence account for …
Gary Freedman shows off why he is one of the most wanted commercial directors in a theatrical masterpiece for Samsung this Christmas, produced by MJZ. Win the Holidays – The Challenge is a gripping, and awesomely …