Sports team ads, so many of them, almost always feature clips of sports action. This one, by The Newtons Laboratory for Piraeus Bank’s sponsorship of the Olympiacos B.C., doesn’t. And …
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Terms and Conditions seem to be designed not to be read. In fact, the long, technical texts rarely are. A Deloitte* study found that 97% of users worldwide don’t read …
There’s no shortage of media solutions promising massive reach and sharper optimisation. Most end up feeling the same. Amazon Ads is bringing the magic back to media and Anomaly’s B2B campaign, …
What does Electrolux stand for? Do we even know where it comes from? Publicis London’s first work for the home appliance brand answers both questions - it’s beautiful, tough, cool, …
I did it my way, ep. 1: Micah Walker, Greg Hahn & Vince Lagana on starting your own agency
May 19, 2025
The industry news would make you think this has just been the year of holding company restructures and redundancies. But along with that has come a quieter trend, a surge …
Droga5 ANZ and SEEK continue to blend a little fun into the serious task of finding a job, underlining SEEK’s power to assist. The new brand campaign highlights that every …
Howatson+Company & Allianz present a Care You Can Count On story about an eagle and a mother finch
May 19, 2025
Allianz Australia intends to be the insurer that instils in customers the feeling that comes from an insurer that acts with confidence and care at every stage. The new brand …
Navigate AI with confidence? D&AD's AI & Creativity Report 2025, sponsored by Shutterstock, draws insights from 300 industry leaders to help with that. They share their perspectives on the real …
Music has always been a great friend of alcohol and alcohol brands have been cultivating that friendship for a long time. Now they have more ways to do that than …
campaign promise for Bidetlity is a really clean bum. Toilet paper, the brand says, just doesn’t do it. “Bidetlity is on a mission to educate people around the world …
Iconic & Till Dawn, Chelsea FC & Nike: You’re not just wearing the kit. You’re entering the house
May 17, 2025
Fair to say, football kits are fashion ranges, except the label takes a secondary role and the team is the “badge of honour”, that supports the popularity. Chelsea FC and …
Can the behind-the-scenes video be a more compelling story than the commercial? US creative and media agency, Zambezi, has unwittingly produced an interesting scenario. This is the commercial for LPL Financial: https://www.youtube.com/watch?v=LJGM8ttwOHo This …