LOLA MullenLowe and Lynx have just proven that a product innovation can change the rules of attraction. Here’s the story. A study conducted by Censuswide revealed that 60% of cat …
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Blog Archives
MAD STARS juror, Hajime Yakushiji: I applaud work that dares to explore new value systems
March 27, 2025
MAD STARS is open for entries until June 16, with Early Bird pricing until May 9 and regular pricing until May 30. Find everything you need to know to enter …
BLKJ Havas Singapore: Durex gives “masters” of pulling-out a reality check with a game
March 27, 2025
Men who think they’re masters in the bedroom are not always right. When it comes to the “pull-out” game, science says they’re really wrong. 22 out of 100 are likely …
Not content with simply making ads, Leith has made its own soft drink, one that's doing good for Mother Earth. Hell or High is an artisanal, handmade lime-flavoured carbonated water, …
Engaging over 2,500 customers and decision-makers across Singapore, India, and Australia in an industry topic is no mean feat. INVNT has produced three LinkedIn-hosted Talent Connect brand events across APAC …
TBWA\Media Arts Lab: Apple & Derek Milton take the world inside the making of Spike Jonze’s Someday
March 27, 2025
Apple’s new commercial, Someday, for AirPods 4 by TBWA\Media Arts Lab and director, Spike Jonze, is making quite a splash. Jonze’s powerful visual metaphor offers escape from reality with practical effects …
Pizza Hut has a US spokesperson. His name is Peter Zahut and he’s wild. Peter Zahut is the ultimate delivery legend who never shows up empty-handed. Whether he’s dropping off …
Sweets fans have tasted the rainbow, touched the rainbow and given the rainbow since 1994. Now Skittles is asking people to legitimise the rainbow. In a bold, attention-magnet campaign by DDB …
Clemenger wins Kmart
March 26, 2025
A big first win for the newly merged Clemenger BBDO after integrating with CHEP Network and Traffik a month ago. Clemenger BBDO has won Wesfarmers department store chain Kmart account. …
BBH London: The classic backyard Mentos rocket launcher – now available as a weapon in Fortnite.
March 26, 2025
If you’re old enough, you’ll remember the fun of putting a Mentos into a bottle of cola to create a home-made rocket launcher (OK, massive explosion of bottle and fizz). …
AMV BBDO & Sure: Sniff the naughty bits on this billboard
March 26, 2025
A whole body deodorant is a new idea. AMV BBDO, FleishmanHillard and Mindshare are helping Sure (also known as Rexona, Degree, Shield) to get the idea into British minds with …