And so it begins. Cannes Lions has released its first shortlists – for Titanium, Innovation and Glass: The Lion for Change categories ahead of the Cannes Lions International Festival of Creativity, June 17-21.

The Dan Wieden Titanium Lions Shortlist

20 entries have been shortlisted in Titanium, the category that applauds “game-changing creativity,” woth that “breaks new ground in branded communications with provocative, boundary-busting, envy-inspiring, and marks a new direction for the industry and moves it forward.”

The Dan Wieden Titanium Lions Shortlist is:

• Rights Against the Right – The First Trademark That Stops Trading Nazi Merch by Jung Von Matt AG, Hamburg for Laut Gegen Nazis
• 855-How-To-Quit (Opioids) by Serviceplan, Munich for Anzen Health
• Aizome Wastecare Industrial Waste – Certified as Skincare by Serviceplan, Munich for Aizome
• The Dove Code by Soko, Sao Paulo for Dove
• Michael Cerave by Ogilvy, New York for Cerave
• WoMen’s Football by Marcel, Paris for Orange
• Exosphere by Sphere Entertainment, New York for Sphere
• Meet Marina Prieto by David, Madrid for JCDecaux
• Shelfless Shelves by FP7 McCann, Dubai for Arla
• Pink Chip by AKQA, Amsterdam for Degiro, UN Women
• Thanks for Coke-Creating by VML, New York / VML, Kansas City / VML, Sao Paulo / VML COMMERCE, Mexico City / VML, Johannesburg for Coca-Cola
• The Move To – 15 by Edelman, London for DP World
• IPAGER by David, Miami for Google
• Guarded Bus Stop by AlmapBBDO, Sao Paulo for Electromidia
• Pub Museums by LePub, Milan / Publicis, Italy for Heineken
• The Gift Card of Life by McCann, Lima for Tottus Supermarket
• Room for Everyone by McCann Poland, Warsaw for Mastercard
• Doordash-all-the-ads by WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco for Doordash
• Spreadbeats by FCB New York, New York for Spotify
• The Everyday Tactician by McCann, London for Xbox

The Innovation Shortlist

23 entries have made the cut for the Innovation shortlist that applauds ground-breaking innovation, technology and problem solving ideas that turn imagination into impactful reality”.

The Innovation shortlist is:

Early Stage Technology:

• Voice 2 Diabetes by Klick Health, Toronto for KVI Branve Fund Inc.
• Literacy Pen by Media.Monks, Hilversum for World Literacy Foundation
• Vanishing Emails by VML, Lima for Amazon Web Services
• Brand-Led Innovation:
• Rewilding Mode by Prime Weber Shandwick, Stockholm for Husqvarna

Product Innovation:

• Airquity by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
• Samsung Impulse by Cheil Worldwide, Madrid for Samsung
• Guided Frame by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
• AXA – Three Words by Publicis Conseil, Paris for AXA
• Volkswagen Roobadge by DDB, Australia for Volkswagen
• Reef Relief by McCann Demand, London for Stream2Sea

Environmental Innovation:

• Aizome Wastecare Industrial Waste – Certified as Skincare by Serviceplan, Munich for Aizome
• Contrails: Making Flying More Sustainable With Google AI by GOOGLE, Mountain View / GOOGLE CREATIVE LAB, New York for Google
• Solar Impulse – AI Impulse by Publicis Conseil for Solar Impulse

Societal Innovation:

• Address the Invisible by ARCHER TROY, Mexico City / TECHO, Mexico City for Techo / Google
• Illustrate Change by DELOITTE DIGITAL, New York / JOHNSON & JOHNSON, New Brunswick for Johnson & Johnson
• Airquity by HAVAS LYNX, Manchester / EARSWITCH, Manchester for Earswitch
• AXA – Three Words by Publicis Conseil, Paris for AXA
• Guarded Bus Stop by AlmapBBDO, Sao Paulo for Electromidia
• Filter Caps by Ogilvy Colombia, Bogotá for Filsa Colombia

Technology:

• AT&T 5G Helmet by TRANSLATION, New York / AT AND T, Dallas for AT&T
• Exosphere by Sphere Entertainment, New York for Sphere
• Lap of Legends by FCB New York, New York / AB InBev New York, New York for AB INBEV – MICHELOB ULTRA

Fintech:

• Pink Chip by AKQA, Amsterdam for Degiro / UN Wome

17 entries have become finalists in the Glass: The Lion for Change Shortlist. This category applauds “implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising”.

The Glass: The Lion for Change shortlist is:

• Welcome to the Group by PHD, San Jose / TBWA\RIOT, San Jose for Cambiemos La Regla
• Olay AI-Shu by Publicis Singapore, Singapore / Olay, Singapore for Olay
• Harpic Loocator – #BeFreeToPee by TGTHR, Mumbai / RECKITT BENCKISER, Gurgaon for Harpic India
• StartHer by Soko, Sao Paulo for Stella Artois
• The Dove Code by Soko, Sao Paulo for Dove
• My Destiny, My Choice by FORSMAN & BODENFORS, Singapore for SK-II
• WoMen’s Football by Marcel, Paris for Orange
• We Are Ayenda by CREATIVE X, California / MODERN ARTS, Los Angeles for WhatsApp
• Anti-Choice Ads by 72andSunny, New York for Abortion Freedom Fund x WISP
• Transition Body Lotion by Ogilvy, Singapore for Unilever
• Project Farm Equal by Leo Burnett, Mumbai for Lay’s
• Drug Test Poster by Cheil Worldwide, Seoul for JTBC
• Pink Chip by AKQA Amsterdam for Degiro / UN Women
• Guarded Bus Stop by AlmapBBDO Sao Paulo for Electromidia
• Dabba Savings Account by McCann, Gurugram for ESAF Small Finance Bank
• Child Wedding Cards by Impact BBDO, Dubai for UN Women
• 5 Days? Give Me A Break by AlmapBBDO Sao Paulo for O Boticário