If you have time to play video games, you have time to watch a three-minute commercial. Making sure that Madden 19’s three-minute ad gets watched is the addition of Nick Minaj.
In fact, the film by EA Sports’ new agency, Johannes Leonardo, is a ripper story, about an average bloke called Will who makes the greatest (video game) play in history and becomes famous. As well as Nick Minaj, the film features SNL’s Chris Redd; Lil Dicky; the Houston Texans’ DeAndre Hopkins; the Philadelphia 76ers’ Joel Embiid, rapper, Quavo; a member of the hip hop trio Migos: ESPN broadcaster, Katie Nolan and last but not least, SpongeBob SquarePants and Patrick Star.
The absolutely 100% very true story of Will and the Greatest Play Call Ever…#MakeYourPlay #Madden19 pic.twitter.com/sNXau3rXZ8
— EA SPORTS Madden NFL (@EAMaddenNFL) August 2, 2018
https://youtu.be/-wuR3TkaOoM
When it comes to “the intersection of advertising and pop culture, Madden has tended to star.
Credits:
Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs & Leo Premutico
Associate Creative Director: Omid Amidi
Senior Copywriter: Maclean Jackson
Junior Copywriter: Thomas Woods
Junior Art Director: Jacob Mehringer
Design Director: Charles Watlington
Designer: Ash Mendez
Director of Creative Services: Michelle Moscone
Project Manager: Kate Collings
Production: Dana May, Brett Fisher, Antonio Burnett & Cary Wolfe Luecke
President: Bryan Yasko
Senior Business Affairs Manager: Kacey Kelley
Account Management: Emily Wilcox, Adam Rubin & Kiana Grant
Head of Strategy: Mark Aronson
Head of Communications Strategy: Meg Piro
Production Company: Caviar
Director: Neal Brennan
Executive Producer: Michael Sagol
Producer: Tova Dann
DOP: Christian Sprenger
Editing: Arcade Edit
VFX: Method Studios
Colour: Company 3
Music: Human Music & Sound Design
Sound Design: Formosa
Sound Mix: Sonic Union
B-Unit: Ventura Visuals
Client: Electronic Arts
Chief Marketing Officer: Chris Bruzzo
VP, Global Brand Management: Anthony Stevenson
VP, Content and Digital Strategy: Charles Kha
Senior Director, Global Brand Management: Josh Rabenovets
Global Brand Manager: Jennica Pearson
Head of Video Production: Angelo Ferrugia
Director of Content Strategy: Paul Marr
Content Strategy Lead: Stephen Gibbons
Art Director: Josh Kline
Producer: Jeff Aho
You might also like
