The last brand to attach itself to this year’s World Cup, perhaps? (Or maybe not, the FIFA Women's World Cup in Brazil is just one year away.) Maserati and agency, Migrante, have offered hope to …
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Who's doing what in the world of commercial creativity.
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Special US & The Martin Agency: How Hanes became comfortable with risqué (a short history)
July 24, 2026
Comfortable undies. That has been Hanes’ calling card for a long time and previous agency, The Martin Agency, came at it from a wide range of interesting angles. There was the everyman angle in 2019: https://www.thestable.com.au/the-martin-agency-hanes-men-get-comfortable-with-their-bodies/ The men’s …
Meta makes itself the champion of AI for the people
July 24, 2026
Meta’s new AI tools for advertisers have not been met with universal applause. They are meant to improve the likelihood of being clicked, but they seem to be highlighting that AI creating still has a …
DIRECTV’s humour draws football fans to the one place for football in a campaign featuring football star, Saquon Barkley’s, famous hurdle. That hurdle becomes a humorous metaphor for the unnecessary obstacles football fans now jump …
What on earth was Jamiroquai reaching for? Beefeater reveals that secret, thirty years after Virtual Insanity swept across the world. Beefeater 0.0 and Lucky Generals have partnered with Jamiroquai to reimagine the video that captivated …
AI-specialist production company, Fourthe, has appointed Nick Kelly as executive producer, reuniting him with founders and long-time collaborators Jay Topping and Digby Hogan. Kelly is known for his forward-thinking approach and calm, collaborative style, following a …
You’ve flipped past shouty webinar ads. This one is not ignorable. Fire Kite presents a 30-second animation that unravels the US dollar, to promote McAlvany Wealth Management’s summer webinar. In a highly competitive and crowded …
84% percent of consumers agree that they have better shopping experiences at small businesses, according to Constant Contact’s latest data, but the small businesses that are so critical to their communities often go unseen. TBWA\Chiat\Day LA has …
BCF has dived into the unique Aussie popularity of fishing shirts and the explosive growth of #fishtok to winter proof the trending sport of fishing. Thinkerbell has dreamed up the water resistant all-weather Fisho’s Onesie …
Dubliners hate the yellow clamp, the thing that deactivates their car parked where or when it shouldn’t be. But where drivers see a hazard, Paddy Power saw an opportunity to give people a laugh when …
“What is the highest you can reach?” That’s a galvanising question for those within reach of a Lamborghini. Dentsu Creative has moulded the power of ambition into the launch film for the new Urus SE …
We Scout: Philips Avent gives exhausted mothers the power to harness a support village
July 23, 2026
Baby and parenting brand, Philips Avent, is giving Australian mothers more than understanding. Its new campaign by We Scout offers them they support they need but don't always ask for. Rather than focusing on the …