It’s difficult to be scandalous in a society that has seen it all. But scandalous, or as Jean-Paul Gaultier calls it, liberated, is what makes the brand stand out. Its …
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Blog Archives
PS21: KFC gives away 17 tonnes of revamped fries to everyone who has bought its “stale fries very bad”
April 25, 2025
KFC’s chips have not been popular. “Harder than a rock,” “like chewing on a shoe sole,”, “colder than Antarctica” or ‘looked like a shoe sole’ are just some of the …
New York Festivals Advertising Awards has chosen technology trailblazer, Elav Horwitz, as Chair of the 2025 Future Now Executive Jury. She leads a panel of creative technology leaders to judge the Future Now …
Conill & Toyota of Hollywood: Filmmaking’s green man stands in for Toyota’s sustainability
April 25, 2025
A green man talks about his role in filmmaking. He knows he’s never the star - nor even seen - but he has a lot to be proud of. He …
Uncharted Studio & Insignis: The world’s most dangerous chair warns about passive assets
April 25, 2025
UK cash management service, Insignis, is calling time on passive savings with an unignorable new creative campaign, Don’t sit on it, Insignis it, featuring the world’s most dangerous chair, created …
Cute children (an almost universal attention magnet) are used as a metaphor for costly lost (wasted) energy in BBDO Bangkok’s quirky commercial for Samsung Electronics’ SmartThings app. The app offers …
You’re the global chief creative officer of one of the world's most famous advertising agencies and you’re sitting on a business that needs reinvention. How do you apply your creative …
WPP Open X: Even a shadow says Coca-Cola is part of spring
April 24, 2025
It might be considered a little sad that the brands that are so famous they can run ads using just tiny pieces of their assets (no logo, no branding) are …
Dentsu Creative & DSP Mutual Fund give finding lost children in the “golden hour” a boost
April 24, 2025
When a child gets lost in the crowd in India, they might be one in 633 million people. This was the size of the crowd at the sacred Hindu festival, …
The community: PETA launches an influencer DIY video, How to make a Hermès Birkin bag
April 24, 2025
Influencer DIY tutorials are popular in social media. Even PETA has created one. Of course, it has PETA’s trademark black humour and penchant for the gruesome – and a message …
On April 26–27, the London Marathon will highlight two kinds of endurance. The stamina of the runners and the resilience of UK women waiting for NHS gynaecological care. Fold7 and …
78% of French people don’t know that KFC’s Tenders are handmade on-site, every day. Handmade is synonymous with quality and authenticity - especially in food - so it's a missed …