Who's doing what in the world of commercial creativity.
Real men use the oven to store their sweaters in summer. Myth. Real men get the housekeeper to dust the stove once a month. Myth. Women want a real man who gets his hands dirty rebuilding …
CVS Health is America’s second largest pharmacy chain with 7,700 outlets and is ranked 12th in the 2014 Fortune 500. It changed its name from CVS Caremark this week, for reasons that will be obvious …
On June 4, The Times launched the first its Unquiet Film Series, The Power of Words and this message: "Newspapers are all about stories - but sometimes the best stories are the ones we don't tell. "Let's …
Most students do not have an income that Mark Zuckerberg would envy. And once they’ve paid for all the important things like concert tickets, all the right label clothes, the latest tech and the coolest …
Edgy humour: that’s when you’re not quite sure if it’s tongue-in-cheek or unwittingly cheesy…unless, that is, you’ve watched and wondered the same about the previous year's campaign. So, Jean-Claude Van Damme has left his big trucks in …
McDonald's is on a campaign to gain trust. So burgers and French fries are out and caring is what it's all about, in two ads linked by the tagline, Here's to what matters. Alistair Macrow, senior …
Minivans – so not sexy. The mums and dads who drive them – ditto. Or so you thought until Saatchi & Saatchi creatives began thinking outside the boring square box that is a metaphor for both. To …
Wieden + Kennedy New York has reinvented Whatever’s Comfortable. It’s still strange, but now it’s strangely (and powerfully) seductive. And that, after all, is how an alcohol brand should be, is it not? A billion kudos points …
Hermes is 177 years old and even it understands how to use a mobile phone. The ultra-chic French brand has launched an app. It also knows that there’s iOS and Android. There’s a version for each, in …
Forget that Wotif.com is “Australia’s favouriteonline travel destination.” That’s not going to cut it if you’re young and use holiday and “so fun” in the same sentence. The holiday that makes your heart beat faster includes …
The Toyota Yaris Hybrid is a cute little car for city drivers. Every car maker has one. Its ad shows everyday people driving through city streets. Every car maker does one… ...But not like this. Saatchi & Saatchi …
Amnesty International Hungary says that everyone, regardless of gender identity or sexual orientation has the right to love anybody of any sex. It is part of the organisation’s overall position for human rights: “Amnesty International has …