Strauss Group product, Coffee-Shot, is nothing new. Nor is the selling proposition. But BBR Saatchi & Saatchi, Israel created a standout ad nonetheless…
Coffee-Shot wakes you up. No argument – that is not the tagline to end all taglines.
But the ad is great.
BBR Saatchi & Saatchi wasn’t given the luxury of a brand with a new, now and wow promise. Coffee Shot is ready to drink iced coffee by a supermarket coffee brand, Elite.
The ad, on the other hand, is witty, memorable and irresistibly compelling. Check out how the agency did that:
Creative credits:
Agency: BBR Saatchi & Saatchi, Israel
Executive creative director: Nadav Pressman
Creative director: Eran Nir
Art Director: Ale Feldman
Copywriter: Lior Shoham
Production Company: Mula
Director: Yoram Ever Hadani
Post Production: Broadcast
