Ad humour soared in 2024. Perhaps because it was such a shitty year? Perhaps because agencies found their bravery again? Humour is hard to get right but has its own special powers when it’s great.
You might notice an absence of this year’s awards faves – the ones that won again, and again…and again. It’s deliberate. You’ve read enough about them already.
Here are the Stable’s humorous ads of the year (Note: This is the result of a difficult culling process. They are not in any order.)
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