Every ad person knows the power of ads that make you feel. Some ad people are really great at making that happen.
You might notice an absence of this year’s awards faves – the ones that won again, and again…and again. It’s deliberate. You’ve read enough about them already.
OK, not an ad. A self-promo perhaps? But if this doesn’t make you feel a range of emotions (disgust was my first one), the rigours of the year might have deadened you: ed.
With a history of brilliant, and famous, emotive ads behind them, BETC and Canal+, managed to outdo themselves.
The Royals and Tim Georgeson gave a little financial company what the big ones wanted – to make Australians feel that things were good.






